When the Labor leadership spill was announced on Thursday, we realised it was a great opportunity to demonstrate the power of mobile.
In this case, what if we could use mobile to gain the pulse of a nation?

By Friday morning we had built www.geopolly.com, a location aware mobile site that allows a user to voice their choice between our two leaders.

What makes geopolly so powerful is that it not only allows a user a simple one-click, convenient experience on their mobile but it also provides a snapshot of results to the user for their suburb and the nation. For the analyst, it provides the ability to view the data, suburb by suburb.
By Friday lunch time, after an unprecedented response on Twitter, the Daily Telegraph decided to use it exclusively to view the preference of a nation and asked the question - Kev or Julia?

Whilst this example may be about political squabbling, the implications for brand activation and live research are potentially limitless.

Today App Annie unveiled the 7 key trends you need to know about in the “Rise of the Planet of the Apps”

Just behind Norway, Australia has the second highest revenue per download. Read on for more interesting stats.

Google and Ipsos have partnered to review the 2011 holiday shopping season, uncovering interesting consumer shopping behaviour across desktops, smartphones and tablets.

Of of the most interesting stats delivered in the report is the considerably varied path to purchase taken by smartphone users.

Take a look at the full report for many other handy figures on consumer shopping behaviour.

According to the Google Mobile Ads Blog smartphone usage and ownership is surging across the globe.

Google and Ipsos partnered to gain the latest research from the US, UK, Germany, France and Japan. Key findings incude:

• Consumers are clearly shifting from feature phones to smartphones. Smartphone penetration reached 45% in the UK, 38% in the US and France, 23% in Germany and 17% in Japan.
• Web usage via smartphones is increasingly growing, with Japan topping global figures with 88% of Japanese smartphone owners accessing the internet daily.
• The tablet is being embraced by consumers as the fourth screen. Across all five countries surveyed tablet usage increased, with the highest seen in the US at 11%.

Click here for the full report.

Following up from our finalist nomination in the Best Non-profit or Government category at last year’s AIMIA awards, the CLD team will once again be heading over to Cockatoo Island to vie for a prestigious AIMIA award.

This year we will be showing support for our very own mobile app creation QuickerFeet, which is up for the Innovation Award.

Launched just five months ago QuickerFeet has achieved some notable success, with over forty national retail brands and hundreds of smaller independent retailers utilising the app to entice swarms of consumers into their stores. Participating brands include the likes of General Pants Group, Supre, Mad Mex, Billabong, Lorna Jane, Event Cinemas, STA Travel, AMF Bowling, Rydges Hotels and many more.

Visit quickerfeet.com for more information and check out the AIMIA site to see a full list of nominees.

Adobe Digital Marketing have released a study with further evidence of tablet devices fuelling online consumer spending on retail goods, asserting the need for a distint channel for tablet optimised sites.

The study, based on more than 16 billion transactions found that web visitors using tablets are spending 54% more per purchase than their smartphone counterparts and 21% more than traditional desktop and laptop visitors.

The report also takes a look at conversion rates across smartphones, tablets and desktop over the 2011 period. Click here for the figures.

Feel free to contact us to discuss your mobile web solution.